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Availability of flavored tobacco products drives tobacco use in youths

The availability of flavored tobacco products appears to be a major driver of tobacco use in youths, suggests an analysis of a nationally representative longitudinal cohort study from 2013 to 2014.

The 13,651 youth participants (aged 12-17 years) in the U.S. Population Assessment of Tobacco and Health (PATH) study responded to questions about ever and past 30-day use of various tobacco products. For each product ever used, youths indicated whether the first product they used was flavored. Users of noncigarette tobacco products, including e-cigarettes, reported past 30-day use of a flavored product or products; of those individuals, the ones that had used a tobacco product (including e-cigarettes) other than a cigarette within the past 30 days reported their reasons for engaging in such activities.

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Among adolescent study participants who had used tobacco within the past 30 days, 79.8% had used a flavored tobacco product.

The majority of tobacco products users said that their inaugural taste of tobacco was in the form of a flavored product, including 88.7% of ever hookah users, 81.0% of ever e-cigarette users, 65.4% of ever users of any cigar type, and 50.1% of ever cigarette smokers. Among study participants who had used tobacco within the past 30 days, 79.8% had used a flavored tobacco product.

Furthermore, well over 50% of individuals who had used noncigarette tobacco products within the past 30 days reported the availability of flavored versions of such products as having been among their leading reasons for using them. Specifically, 81.5% of e-cigarette users, 78.9% of hookah users, 73.8% of cigar users, 69.3% of smokeless tobacco users, and 67.2% of snus pouch users said they liked their respective tobacco products “because they come in flavors.”

“Consistent with national school-based estimates, this study confirms widespread appeal of flavored products among youth tobacco users,” said Bridget K. Ambrose, Ph.D., of the Center for Tobacco Products, Food and Drug Administration, Silver Spring, Md., and her colleagues.

“Data from future PATH study waves can provide information on tobacco use trajectories following experimentation with flavored, compared with nonflavored products,” according to the researchers.

Read the full study in JAMA (doi: 10.1001/jama.2015.13802).

klennon@frontlinemedcom.com

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The availability of flavored tobacco products appears to be a major driver of tobacco use in youths, suggests an analysis of a nationally representative longitudinal cohort study from 2013 to 2014.

The 13,651 youth participants (aged 12-17 years) in the U.S. Population Assessment of Tobacco and Health (PATH) study responded to questions about ever and past 30-day use of various tobacco products. For each product ever used, youths indicated whether the first product they used was flavored. Users of noncigarette tobacco products, including e-cigarettes, reported past 30-day use of a flavored product or products; of those individuals, the ones that had used a tobacco product (including e-cigarettes) other than a cigarette within the past 30 days reported their reasons for engaging in such activities.

istockphoto.com
Among adolescent study participants who had used tobacco within the past 30 days, 79.8% had used a flavored tobacco product.

The majority of tobacco products users said that their inaugural taste of tobacco was in the form of a flavored product, including 88.7% of ever hookah users, 81.0% of ever e-cigarette users, 65.4% of ever users of any cigar type, and 50.1% of ever cigarette smokers. Among study participants who had used tobacco within the past 30 days, 79.8% had used a flavored tobacco product.

Furthermore, well over 50% of individuals who had used noncigarette tobacco products within the past 30 days reported the availability of flavored versions of such products as having been among their leading reasons for using them. Specifically, 81.5% of e-cigarette users, 78.9% of hookah users, 73.8% of cigar users, 69.3% of smokeless tobacco users, and 67.2% of snus pouch users said they liked their respective tobacco products “because they come in flavors.”

“Consistent with national school-based estimates, this study confirms widespread appeal of flavored products among youth tobacco users,” said Bridget K. Ambrose, Ph.D., of the Center for Tobacco Products, Food and Drug Administration, Silver Spring, Md., and her colleagues.

“Data from future PATH study waves can provide information on tobacco use trajectories following experimentation with flavored, compared with nonflavored products,” according to the researchers.

Read the full study in JAMA (doi: 10.1001/jama.2015.13802).

klennon@frontlinemedcom.com

The availability of flavored tobacco products appears to be a major driver of tobacco use in youths, suggests an analysis of a nationally representative longitudinal cohort study from 2013 to 2014.

The 13,651 youth participants (aged 12-17 years) in the U.S. Population Assessment of Tobacco and Health (PATH) study responded to questions about ever and past 30-day use of various tobacco products. For each product ever used, youths indicated whether the first product they used was flavored. Users of noncigarette tobacco products, including e-cigarettes, reported past 30-day use of a flavored product or products; of those individuals, the ones that had used a tobacco product (including e-cigarettes) other than a cigarette within the past 30 days reported their reasons for engaging in such activities.

istockphoto.com
Among adolescent study participants who had used tobacco within the past 30 days, 79.8% had used a flavored tobacco product.

The majority of tobacco products users said that their inaugural taste of tobacco was in the form of a flavored product, including 88.7% of ever hookah users, 81.0% of ever e-cigarette users, 65.4% of ever users of any cigar type, and 50.1% of ever cigarette smokers. Among study participants who had used tobacco within the past 30 days, 79.8% had used a flavored tobacco product.

Furthermore, well over 50% of individuals who had used noncigarette tobacco products within the past 30 days reported the availability of flavored versions of such products as having been among their leading reasons for using them. Specifically, 81.5% of e-cigarette users, 78.9% of hookah users, 73.8% of cigar users, 69.3% of smokeless tobacco users, and 67.2% of snus pouch users said they liked their respective tobacco products “because they come in flavors.”

“Consistent with national school-based estimates, this study confirms widespread appeal of flavored products among youth tobacco users,” said Bridget K. Ambrose, Ph.D., of the Center for Tobacco Products, Food and Drug Administration, Silver Spring, Md., and her colleagues.

“Data from future PATH study waves can provide information on tobacco use trajectories following experimentation with flavored, compared with nonflavored products,” according to the researchers.

Read the full study in JAMA (doi: 10.1001/jama.2015.13802).

klennon@frontlinemedcom.com

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